Online dating magazine articles
The program, launched by two Harvard students and a friend, promised to find compatible dating partners between college students. The computer dating industry nearly flopped at the very beginning.For a fee (worth about .31 in 2017) an estimated 70,000 college students were invited to send questionnaires to Compatibility Research, Inc. The young entrepreneurs had underestimated their costs for renting computer time on university computers and they were receiving too few applications. student who had been named Harvard Law School's "Woman of the Year". Operation Match was used to find her a date from among Harvard's eligible young men.
Certainly if you expect to get any traction in this market, you need some real innovation. But you better hurry, because potential winners like Dating.I certainly understand why everyone wants to take a shot at it – the “need” is huge. Then there are the forty percent of frequent users that are already married.Some say that’s a billion dollar “recession proof” opportunity. But make no mistake about it, this is a tough and oversaturated market to enter at this stage.The simple reason is that everyone expects quick results, no one can make that happen, and users get very unhappy very quickly.Even the main industry rag, Online Dating Magazine, admits that the success rate is a mere one percent, compared to an estimated fifty percent for startups in general. alone, the target demographic for these services is 90 million singles that are between 19 and 45.