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Don’t be afraid to show some depth of character with your headline.

This user took a too cool for school approach by dissing the very app he was using –and it worked.

Associating yourself with popular shows that everyone knows is guaranteed to get you clicks.

Just make sure that show isn’t too obscure or you could inadvertently ostracize some users. Taking a widely known fact and spinning it to add a bit of humor signals that you’re an intelligent and creative guy.

This clever play on words suggests that the person who wrote it is ambitious and confident.

Not to mention that the ellipsis functions as a trail of bread crumbs that compels the reader to learn more about the man behind the words.

Despite having heard this phrase before, the headline still packs a punch because of its wit and fearlessness.

To help you craft an intriguing headline of your own, we created a Plenty Of Fish account to investigate which POF headlines work best. This is a popular motivational phrase that started making its rounds on SM platforms a few years back.

It’s almost tempting to file this POF headline in the do not use category.

Clichés are lazy, but they’re made even worse when the cliché itself acknowledges its own laziness.

POF offers thousands of profiles for women to browse.

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